Wix.com is a software-as-a-service content management system platform that allows users to create, customize, and manage websites for themselves, or for clients. Wix is best known for its Wix Editor service for self-creators, but in recent years it has invested heavily and introduced its Wix Studio offering for partners, who are agencies and developers. Wix also offers a range of business solutions such as payment services and marketing products.
The chart shows the growth of an initial investment of $10,000 in WIX.com Ltd., comparing it to the performance of the S&P 500 index.
All prices have been adjusted for splits and dividends.
WIX.com Ltd. (WIX) has returned -21.59% so far this year and -43.93% over the past 12 months. Looking at the last ten years, WIX has achieved an annualized return of 15.11%, outperforming the Benchmark (SPY), which averaged 12.23% per year.
The table below presents the monthly returns of WIX.com Ltd. (WIX) with color gradation from worst to best to easily spot seasonal factors.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -16.91% | -18.06% | 29.19% | -9.45% | ||||||||
| 2025 | 11.54% | -10.97% | -18.44% | 3.80% | -12.24% | 7.07% | -14.15% | 4.83% | 27.99% | -17.77% | -33.99% | 10.18% |
| 2024 | 4.69% | 9.60% | -1.80% | -13.66% | 34.99% | -2.06% | -2.12% | 6.68% | 1.33% | 1.13% | 34.78% | -3.79% |
| 2023 | 12.13% | 4.38% | 10.89% | -11.28% | -12.04% | 3.84% | 19.67% | 6.22% | -8.20% | -12.86% | 27.96% | 21.17% |
| 2022 | -16.96% | -30.34% | 19.78% | -28.47% | -15.91% | 3.44% | -10.45% | 7.23% | 26.42% | 7.49% | 4.32% | -15.36% |
| 2021 | -2.48% | 40.22% | -21.25% | 9.94% | -17.85% | 10.96% | 2.54% | -25.86% | -11.89% | -5.07% | -17.77% | 2.16% |
| 2020 | 15.81% | -5.94% | -24.87% | 34.68% | 71.31% | 15.94% | 12.41% | -0.05% | -14.12% | -4.51% | 2.17% | -3.11% |
| 2019 | 24.26% | 0.38% | 9.35% | 10.92% | 1.58% | 3.49% | 3.05% | -6.09% | -15.78% | 3.82% | -1.72% | 1.74% |
| 2018 | 7.01% | 22.93% | 6.07% | 4.38% | 5.20% | 14.37% | -4.52% | 16.95% | 9.07% | -19.23% | -4.21% | -7.30% |
| 2017 | 16.13% | 17.33% | 7.35% | 18.89% | -10.29% | -5.69% | -12.11% | 3.50% | 10.28% | -3.66% | -21.57% | 5.50% |
| 2016 | 22.92% | 11.98% | 10.36% | 16.99% | 18.81% | 4.37% | -9.50% | 24.06% | -9.27% |
The charts below present risk-adjusted performance metrics for WIX.com Ltd. (WIX) and compare them to a Benchmark (SPY). These indicators evaluate an investment's returns against its associated risks.
The Sharpe ratio helps investors understand how much return they're getting for the level of risk taken. A higher Sharpe ratio indicates better risk-adjusted performance, meaning more reward for each unit of risk.
These values reflect how efficiently the investment has delivered returns relative to its volatility over different time periods. All figures are annualized and based on daily total returns.
The chart below shows the rolling Sharpe ratio of WIX compared to the benchmark. This view highlights how the investment's risk-adjusted performance has changed over time.
The current WIX.com Ltd. volatility is 3.50%, representing the standart deviation of percentage change in the investments's value, either up or down over the past month. The chart below shows the rolling one-month volatility.
The Drawdowns chart displays portfolio losses from any high point along the way. It shows the maximum percentage drop from a peak to a trough over a specified period, indicating the risk of significant losses.
Although chart shows positive values, it represents the percentage drop from the peak, so a value of 10% means the portfolio has dropped 10% from its highest point.
Foxhaven Asset Management exited its entire $122.39 million position in Wix.com, selling 689,041 shares. Wix stock has declined 70% over the past year, significantly underperforming the S&P 500's 15% gain. Despite operational strength with 14% revenue growth and raised guidance, the stock faces valuation pressure from AI investment costs and shifting market expectations for software companies.
Metavasi Capital sold its entire 37,000-share stake in Wix.com in Q4 2025, reducing its position value by $6.57 million. The sale comes as Wix stock has declined 70% over the past year, significantly underperforming the S&P 500's 15% gain. Despite solid fundamentals including 14% revenue growth and $127 million in free cash flow, the investor opted to reallocate capital to other high-beta growth opportunities.
Wix.com stock has fallen 73% from recent highs as Wall Street incorrectly categorizes it as an AI loser. However, the article argues Wix is actually an AI winner with its new Wix Harmony tool and Base44 acquisition positioning it to capitalize on increased website and app creation. Trading at under 10x trailing free cash flow with a $2 billion buyback authorization, the stock is presented as a compelling value opportunity.
Wix announced a new integration with Google Search, Google Maps, and Google AI Mode that enables Wix Bookings users to display services, pricing, and real-time availability directly in Google's search experiences. The integration automatically syncs appointment availability approximately every 30 minutes and allows customers to book directly from search results without leaving the page. The feature is currently available for Beauty services with plans to expand to other verticals.
Shannon River Fund Management LLC sold 283,352 shares (86% of its position) of Wix.com during Q4 2025 in a $34.26 million transaction, reducing its stake to 46,731 shares. Despite WIX's stock declining 69.4% over the past year, the company maintains solid fundamentals with $1.9 billion in revenue and 14% growth acceleration, though market sentiment remains bearish due to AI-related concerns.
Despite fears of AI disruption causing a software bear market, analyst Brett Schafer identifies Wix.com and Adobe as high-quality businesses trading at attractive valuations. Wix's website development platform continues growing with AI enhancements, while Adobe maintains strong fundamentals and record revenue despite competitive pressures. Both stocks are viewed as buying opportunities as market concerns about AI disruption are deemed overrated.
Shopify shares fell 6.70% to $118.71 on February 11, 2026, despite reporting strong Q4 earnings with 30% sales growth and 26% free cash flow growth. The decline was driven by investor concerns over valuation (trading at 82x FCF) and Q1 guidance of 32% sales growth, which was seen as insufficiently optimistic. However, the company is showing strong AI-driven commerce momentum with orders from AI search up 15x year-over-year.
Base44, an AI-powered app creation platform founded in 2024 and acquired by Wix in June 2025, announced it will air its first Super Bowl commercial during Super Bowl LX on February 8, 2026. The company has achieved rapid growth, powering millions of users building apps worldwide. Additionally, Wix's Board of Directors authorized a $2 billion share repurchase program for fiscal years 2026-2027.
Wix announced Wix Harmony, a new AI-powered website builder that combines natural language 'vibe coding' with drag-and-drop visual editing. Built on Wix's enterprise-grade infrastructure, Harmony features Aria, an AI agent that understands context and executes complex design tasks while maintaining production-grade reliability, security, and scalability. The platform will roll out in English in the coming weeks to all Wix users.
Wix.com stock fell 51.6% in 2025 due to investor concerns about AI disruption to its website-building business. However, the company is countering this threat with its acquisition of Base 44, an AI vibe-coding tool growing rapidly. Despite the negative sentiment, Wix's underlying financials remain strong with double-digit revenue growth, over $500 million in free cash flow, and a cheap valuation at under 10x trailing free cash flow, making it potentially attractive for investors.
