Snap is a technology company best known for its marquis social media application. Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
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The chart shows the growth of an initial investment of $10,000 in Snap Inc., comparing it to the performance of the S&P 500 index.
All prices have been adjusted for splits and dividends.
Snap Inc. (SNAP) has returned -43.74% so far this year and -40.18% over the past 12 months. Looking at the last ten years, SNAP has achieved an annualized return of -15.17%, underperforming the Benchmark (SPY), which averaged 12.23% per year.
The table below presents the monthly returns of Snap Inc. (SNAP) with color gradation from worst to best to easily spot seasonal factors.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | -15.80% | -24.49% | -8.55% | 0.22% | ||||||||
| 2025 | 2.64% | -6.82% | -15.60% | -8.92% | 3.00% | 6.23% | 4.78% | -21.97% | 9.99% | 3.45% | -1.29% | 6.46% |
| 2024 | -3.81% | -31.51% | 3.89% | 31.10% | -0.53% | 8.07% | -18.93% | -32.37% | 16.05% | 12.80% | -3.59% | -8.57% |
| 2023 | 26.34% | 0.79% | 10.44% | -21.32% | 16.17% | 17.69% | -4.54% | -8.08% | -14.41% | 12.85% | 38.99% | 23.13% |
| 2022 | -31.68% | 17.02% | -9.60% | -21.38% | -50.07% | -6.95% | -25.04% | 10.91% | -10.24% | -0.50% | 0.78% | -13.19% |
| 2021 | 4.96% | 21.59% | -21.87% | 15.14% | 0.13% | 8.33% | 8.52% | 2.44% | -2.78% | -29.72% | -10.15% | -4.27% |
| 2020 | 10.59% | -24.02% | -17.14% | 55.57% | 11.41% | 23.63% | -5.20% | 3.20% | 14.72% | 49.89% | 12.37% | 11.51% |
| 2019 | 24.16% | 44.54% | 11.76% | 6.16% | 20.37% | 14.05% | -5.94% | -1.80% | -6.11% | 1.06% | 7.08% | |
| 2018 | -7.96% | 28.97% | -9.31% | -8.55% | -20.57% | 11.78% | -4.21% | -13.15% | -22.34% | -22.24% | -1.36% | -16.64% |
| 2017 | -6.12% | -0.66% | -6.40% | -16.65% | -23.67% | 5.37% | 0.28% | 5.07% | -10.81% | 6.88% |
The charts below present risk-adjusted performance metrics for Snap Inc. (SNAP) and compare them to a Benchmark (SPY). These indicators evaluate an investment's returns against its associated risks.
The Sharpe ratio helps investors understand how much return they're getting for the level of risk taken. A higher Sharpe ratio indicates better risk-adjusted performance, meaning more reward for each unit of risk.
These values reflect how efficiently the investment has delivered returns relative to its volatility over different time periods. All figures are annualized and based on daily total returns.
The chart below shows the rolling Sharpe ratio of SNAP compared to the benchmark. This view highlights how the investment's risk-adjusted performance has changed over time.
The current Snap Inc. volatility is 4.80%, representing the standart deviation of percentage change in the investments's value, either up or down over the past month. The chart below shows the rolling one-month volatility.
The Drawdowns chart displays portfolio losses from any high point along the way. It shows the maximum percentage drop from a peak to a trough over a specified period, indicating the risk of significant losses.
Although chart shows positive values, it represents the percentage drop from the peak, so a value of 10% means the portfolio has dropped 10% from its highest point.
The income statement provides a summary of a company's revenues, expenses, and profits over a specific period. It shows how much money the company earned (revenues) and how much it spent (expenses), leading to the net income or profit. This statement is crucial for understanding a company's financial performance and profitability.
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | |
|---|---|---|---|---|---|---|---|---|---|
| Liabilities And Equity (USD) | 7.68B | 7.94B | 7.97B | 8.03B | 7.54B | 5.02B | 4.01B | 2.71B | 3.42B |
| Equity Attributable To Parent (USD) | 2.28B | 2.45B | 2.41B | 2.58B | 3.79B | 2.33B | 2.26B | 2.31B | 2.99B |
| Equity Attributable To Noncontrolling Interest (USD) | - | - | - | - | - | - | - | - | - |
| Equity (USD) | 2.28B | 2.45B | 2.41B | 2.58B | 3.79B | 2.33B | 2.26B | 2.31B | 2.99B |
| Other Non-current Liabilities (USD) | 572.61M | 598.11M | 670.13M | 490.72M | - | - | - | - | - |
| Long-term Debt (USD) | 3.54B | 3.64B | 3.75B | 3.74B | - | - | - | - | - |
| Noncurrent Liabilities (USD) | 4.11B | 4.24B | 4.42B | 4.23B | 2.89B | 2.03B | 1.25B | 110.42M | 82.98M |
| Other Current Liabilities (USD) | 989.26M | 984.94M | 759.56M | 827.38M | 548.85M | 454.37M | 408.80M | 220.21M | 237.41M |
| Wages (USD) | 77.81M | 85.42M | 95.60M | 206.44M | 177.66M | 141.05M | 43.99M | 41.61M | 37.65M |
| Accounts Payable (USD) | 219.79M | 173.20M | 278.96M | 181.77M | 125.28M | 71.91M | 46.89M | 30.88M | 71.19M |
| Current Liabilities (USD) | 1.29B | 1.24B | 1.13B | 1.22B | 851.79M | 667.33M | 499.68M | 292.69M | 346.26M |
| Liabilities (USD) | 5.40B | 5.49B | 5.55B | 5.45B | 3.75B | 2.69B | 1.75B | 403.11M | 429.24M |
| Other Non-current Assets (USD) | 2.51B | 2.54B | 2.58B | 2.50B | 2.48B | 1.51B | 1.19B | 825.62M | 888.01M |
| Fixed Assets (USD) | 578.08M | 489.09M | 410.33M | 271.78M | 202.64M | 178.71M | 173.67M | 212.56M | 166.76M |
| Noncurrent Assets (USD) | 3.09B | 3.03B | 2.99B | 2.77B | 2.68B | 1.69B | 1.37B | 1.04B | 1.05B |
| Current Assets (USD) | 4.58B | 4.91B | 4.98B | 5.26B | 4.85B | 3.34B | 2.64B | 1.68B | 2.37B |
| Assets (USD) | 7.68B | 7.94B | 7.97B | 8.03B | 7.54B | 5.02B | 4.01B | 2.71B | 3.42B |
The article examines whether Snap Inc. represents an undervalued investment opportunity or a value trap following a significant decline in its share price. The analysis considers the company's user-generated content business model and its profitability at scale, while also noting recent challenges including EU child safety concerns that caused the stock to tumble.
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