Dogfish Head Craft Brewery and the Grateful Dead unveiled Grateful Dead Citrus Daydream Lager, a new year-round American rice lager, alongside the launch of the 'Daydream Playbook,' a digital creative resource hub. The collaboration builds on the success of their 2025 Grateful Dead Juicy Pale Ale, which was the biggest product launch in Dogfish Head's history and the #1 innovation in the Craft Domestic Specialty category.
Boston Beer Company (SAM)
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Company Info
Highlights
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Analysis
Share Price Chart
Performance Chart
The chart shows the growth of an initial investment of $10,000 in Boston Beer Company, comparing it to the performance of the S&P 500 index.
All prices have been adjusted for splits and dividends.
Returns By Period
Boston Beer Company (SAM) has returned 23.09% so far this year and -0.50% over the past 12 months. Looking at the last ten years, SAM has achieved an annualized return of 2.77%, underperforming the Benchmark (SPY), which averaged 12.23% per year.
SAM
Benchmark (SPY)
Monthly Returns
The table below presents the monthly returns of Boston Beer Company (SAM) with color gradation from worst to best to easily spot seasonal factors.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 9.18% | 6.38% | 2.90% | 4.58% | ||||||||
| 2025 | -16.93% | -1.33% | -1.94% | 2.55% | -6.09% | -16.44% | 8.08% | 5.96% | -3.56% | -2.82% | -5.75% | 0.59% |
| 2024 | 1.29% | -12.14% | -1.31% | -8.26% | 12.83% | 7.79% | -7.88% | -3.44% | 7.30% | 0.77% | 8.03% | -5.14% |
| 2023 | 17.76% | -17.24% | 2.29% | -2.94% | 6.41% | -8.75% | 20.77% | -1.87% | 6.16% | -14.22% | 6.74% | -2.62% |
| 2022 | -16.43% | -9.67% | 2.24% | -3.44% | -5.35% | -15.33% | 24.74% | -11.28% | -2.80% | 15.63% | 1.81% | -14.73% |
| 2021 | -7.49% | 10.18% | 14.97% | -0.81% | -13.34% | -2.96% | -29.89% | -19.69% | -11.54% | -3.39% | -8.24% | 11.29% |
| 2020 | -6.10% | 3.34% | -0.21% | 30.90% | 22.94% | -6.40% | 51.22% | 8.21% | -0.09% | 17.69% | -10.82% | 5.75% |
| 2019 | 4.88% | 24.70% | -6.35% | 4.73% | 1.45% | 20.33% | 3.00% | 12.13% | -14.28% | 3.25% | 2.27% | -2.31% |
| 2018 | -0.08% | -14.25% | 15.45% | 18.94% | 13.25% | 17.58% | -8.29% | 10.36% | -5.01% | 6.02% | -11.16% | -12.42% |
| 2017 | -9.96% | 2.99% | -9.59% | -0.38% | -0.94% | -7.68% | 18.43% | -5.28% | 4.97% | 13.92% | 0.90% | 5.99% |
| 2016 | -15.21% | -1.31% | 10.19% | 6.28% | -0.39% | -14.58% | 0.24% | 11.53% | -1.65% |
Performance Indicators
The charts below present risk-adjusted performance metrics for Boston Beer Company (SAM) and compare them to a Benchmark (SPY). These indicators evaluate an investment's returns against its associated risks.
Sharpe ratio
Sortino ratio
Omega ratio
Calmar ratio
Martin ratio
sharpe ratio
The Sharpe ratio helps investors understand how much return they're getting for the level of risk taken. A higher Sharpe ratio indicates better risk-adjusted performance, meaning more reward for each unit of risk.
These values reflect how efficiently the investment has delivered returns relative to its volatility over different time periods. All figures are annualized and based on daily total returns.
The chart below shows the rolling Sharpe ratio of SAM compared to the benchmark. This view highlights how the investment's risk-adjusted performance has changed over time.
Volatility Chart
The current Boston Beer Company volatility is 1.97%, representing the standart deviation of percentage change in the investments's value, either up or down over the past month. The chart below shows the rolling one-month volatility.
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. It shows the maximum percentage drop from a peak to a trough over a specified period, indicating the risk of significant losses.
Although chart shows positive values, it represents the percentage drop from the peak, so a value of 10% means the portfolio has dropped 10% from its highest point.
Income Statement
The income statement provides a summary of a company's revenues, expenses, and profits over a specific period. It shows how much money the company earned (revenues) and how much it spent (expenses), leading to the net income or profit. This statement is crucial for understanding a company's financial performance and profitability.
| 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Liabilities And Equity (USD) | 1.19B | 1.25B | 1.43B | 1.42B | 1.39B | 1.38B | 1.05B | 639.85M | 569.62M | 623.30M | 645.40M | 605.16M | 444.08M | 359.48M | 272.49M |
| Equity Attributable To Parent (USD) | 846.28M | 916.19M | 1.08B | 1.07B | 983.41M | 956.97M | 735.64M | 460.32M | 423.52M | 446.58M | 461.22M | 436.14M | 302.09M | 245.09M | 184.75M |
| Equity Attributable To Noncontrolling Interest (USD) | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Equity (USD) | 846.28M | 916.19M | 1.08B | 1.07B | 983.41M | 956.97M | 735.64M | 460.32M | 423.52M | 446.58M | 461.22M | 436.14M | 302.09M | 245.09M | 184.75M |
| Noncurrent Liabilities (USD) | 94.78M | 102.20M | 128.78M | 147.96M | 148.27M | 162.44M | 137.77M | 59.02M | 44.34M | 75.20M | 73.02M | 58.85M | 37.61M | 25.50M | 20.69M |
| Other Current Liabilities (USD) | 103.85M | 96.36M | 86.60M | 88.57M | 147.71M | 86.84M | 68.88M | 46.34M | 47.34M | 46.82M | 56.08M | 60.07M | 55.18M | 48.89M | 38.61M |
| Wages (USD) | 53.71M | 47.99M | 49.45M | 31.45M | 21.48M | 50.94M | 35.39M | 27.07M | 16.28M | 14.12M | 12.37M | 14.53M | 14.77M | 11.70M | 9.64M |
| Accounts Payable (USD) | 94.98M | 87.28M | 87.25M | 84.25M | 85.92M | 121.65M | 76.37M | 47.10M | 38.14M | 40.59M | 42.72M | 35.58M | 34.42M | 28.30M | 18.81M |
| Current Liabilities (USD) | 252.53M | 231.63M | 223.29M | 204.27M | 255.11M | 259.42M | 180.65M | 120.51M | 101.76M | 101.52M | 111.16M | 110.17M | 104.38M | 88.89M | 67.05M |
| Liabilities (USD) | 347.32M | 333.83M | 352.06M | 352.22M | 403.38M | 421.86M | 318.42M | 179.53M | 146.10M | 176.72M | 184.18M | 169.02M | 141.99M | 114.39M | 87.74M |
| Other Non-current Assets (USD) | 176.04M | 185.57M | 190.75M | 191.93M | 184.66M | 238.64M | 190.07M | 18.49M | 17.00M | 13.65M | 11.87M | 16.13M | 13.24M | 7.19M | 3.18M |
| Non-current Prepaid Expenses (USD) | 7.10M | 14.47M | 33.58M | 61.34M | 88.29M | - | - | - | - | - | - | - | - | - | - |
| Intangible Assets (USD) | 14.75M | 16.45M | 59.64M | 76.32M | 103.68M | 103.93M | 104.27M | - | - | - | - | - | - | - | - |
| Fixed Assets (USD) | 578.13M | 616.24M | 642.51M | 667.91M | 664.82M | 623.08M | 541.07M | 389.79M | 384.28M | 408.41M | 409.93M | 381.57M | 266.56M | 189.95M | 143.59M |
| Noncurrent Assets (USD) | 776.02M | 832.73M | 926.48M | 997.50M | 1.04B | 965.65M | 835.41M | 408.28M | 401.28M | 422.06M | 421.80M | 397.70M | 279.80M | 197.14M | 146.77M |
| Other Current Assets (USD) | 325.05M | 300.13M | 387.74M | 274.82M | 196.22M | 225.46M | 112.61M | 159.69M | 115.88M | 147.10M | 163.96M | 151.79M | 99.61M | 114.53M | 87.79M |
| Prepaid Expenses (USD) | - | - | - | - | - | 56.80M | - | 1.63M | 1.82M | 1.64M | 3.18M | 4.37M | 8.27M | 3.45M | 3.87M |
| Inventory (USD) | 92.53M | 117.16M | 115.77M | 148.45M | 149.12M | 130.91M | 106.04M | 70.25M | 50.65M | 52.50M | 56.46M | 51.31M | 56.40M | 44.36M | 34.07M |
| Current Assets (USD) | 417.58M | 417.29M | 503.51M | 423.27M | 345.34M | 413.17M | 218.65M | 231.57M | 168.35M | 201.24M | 223.60M | 207.46M | 164.28M | 162.34M | 125.72M |
| Assets (USD) | 1.19B | 1.25B | 1.43B | 1.42B | 1.39B | 1.38B | 1.05B | 639.85M | 569.62M | 623.30M | 645.40M | 605.16M | 444.08M | 359.48M | 272.49M |
News and Insights
Angry Orchard has released a limited-edition, ultra-spicy hard cider infused with customer anger and hot peppers, offering a unique holiday beverage experience that allows fans to 'channel their frustrations'.

Boston Beer's revenue growth has slowed significantly in recent years, raising concerns about the company's ability to create value for shareholders. The article suggests that Boston Beer's craft beer brands need to perform well for the company to grow, and that there may be better investment opportunities elsewhere.
The report examines the challenges and adaptation strategies for the on-trade alcoholic drinks market, as cautious consumer spending and elevated input costs impact the industry. However, the demand for memorable experiences and spaces to connect remains, presenting opportunities for the sector.

Boston Beer received a recommendation upgrade from Citigroup, which also named the company as a top pick in the beverage sector. However, the author is not as excited about the company's prospects, particularly its new canned vodka cocktail line.
Questex's Vibe Conference, a premier on-premise beverage conference, has announced the winners of its 2025 Supplier Awards. The awards recognize top adult beverage suppliers in various categories based on comprehensive research and operator feedback.

Boston Beer's Q4 earnings report showed signs of improvement, with flat depletions, gross margin expansion, and strong cash generation. However, the company's guidance for 2025 was weaker than expected, leading to a surprising stock gain despite the weak outlook.

Boston Beer reported mixed Q4 2024 results, with revenue beating expectations but profits falling short due to a $26 million contract settlement. The company saw progress in gross margin improvement, but operating expenses rose significantly. Boston Beer's outlook for 2025 is mixed, with plans for increased advertising and capital expenditures.
The global craft beer market is expected to grow from $117.47 billion in 2025 to $242.79 billion by 2033, driven by increasing health consciousness and demand for low-alcohol and non-alcoholic craft beers, particularly in the Asia-Pacific region.
The global craft beer market is expected to grow from $179.56 billion in 2024 to $285.76 billion by 2030, driven by consumer demand for diverse flavors and local products. However, the industry faces challenges such as high production costs and regulatory constraints.