HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
The chart shows the growth of an initial investment of $10,000 in HUBSPOT, INC., comparing it to the performance of the S&P 500 index. All prices have been adjusted for splits and dividends.
Returns By Period
HUBSPOT, INC. (HUBS) has returned -38.68% so far this year and -48.84% over the past 12 months. Looking at the last ten years, HUBS has achieved an annualized return of 19.13%, outperforming the Benchmark (SPY), which averaged 12.23% per year.
HUBS
1M-13.11%
6M-46.07%
YTD-38.68%
1Y-48.84%
5Y-13.86%
10Y19.13%
Benchmark (SPY)
1M-3.85%
6M-2.35%
YTD-4.36%
1Y34.06%
5Y9.80%
10Y12.23%
Monthly Returns
The table below presents the monthly returns of HUBSPOT, INC. (HUBS) with color gradation from worst to best to easily spot seasonal factors.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2026
-29.82%
-6.29%
-6.06%
-0.05%
2025
10.57%
-5.53%
-21.75%
6.59%
-4.43%
-5.27%
-6.37%
-5.26%
-0.58%
4.10%
-25.40%
10.35%
2024
6.64%
0.77%
1.06%
-3.08%
0.63%
-3.50%
-15.04%
-0.19%
6.83%
4.23%
28.07%
-3.70%
2023
16.54%
10.06%
10.39%
-0.56%
22.49%
4.69%
9.62%
-4.52%
-10.45%
-13.89%
17.03%
17.41%
2022
-25.85%
5.68%
-9.87%
-20.49%
-10.00%
-14.05%
2.11%
11.85%
-18.07%
9.41%
-1.23%
-3.44%
2021
-6.11%
34.98%
-12.99%
13.17%
-6.13%
14.96%
2.97%
14.46%
-1.30%
19.97%
-0.90%
-18.88%
2020
13.43%
-0.86%
-26.54%
32.26%
22.27%
11.76%
4.75%
26.71%
-3.48%
-2.07%
34.38%
1.13%
2019
29.15%
6.19%
-2.35%
10.97%
-6.71%
-1.69%
2.09%
11.24%
-23.68%
1.89%
-3.02%
5.50%
2018
9.79%
15.20%
-2.65%
-1.63%
15.26%
3.42%
-0.68%
15.70%
5.60%
-10.71%
1.34%
-12.07%
2017
8.46%
14.64%
0.25%
10.73%
6.89%
-8.87%
9.13%
1.17%
14.20%
2.85%
-7.38%
9.81%
2016
2.29%
6.75%
-9.26%
25.90%
2.67%
4.95%
-7.98%
6.96%
-16.07%
Performance Indicators
The charts below present risk-adjusted performance metrics for HUBSPOT, INC. (HUBS) and compare them to a Benchmark (SPY). These indicators evaluate an investment's returns against its associated risks.
Sharpe ratio
Sortino ratio
Omega ratio
Calmar ratio
Martin ratio
sharpe ratio
The Sharpe ratio helps investors understand how much return they're getting for the level of risk taken. A higher Sharpe ratio indicates better risk-adjusted performance, meaning more reward for each unit of risk.
These values reflect how efficiently the investment has delivered returns relative to its volatility over different time periods. All figures are annualized and based on daily total returns.
The chart below shows the rolling Sharpe ratio of HUBS compared to the benchmark. This view highlights how the investment's risk-adjusted performance has changed over time.
Volatility Chart
The current HUBSPOT, INC. volatility is 3.36%, representing the standart deviation of percentage change in the investments's value, either up or down over the past month. The chart below shows the rolling one-month volatility.
Drawdowns Chart
The Drawdowns chart displays portfolio losses from any high point along the way. It shows the maximum percentage drop from a peak to a trough over a specified period, indicating the risk of significant losses. Although chart shows positive values, it represents the percentage drop from the peak, so a value of 10% means the portfolio has dropped 10% from its highest point.
Income Statement
The income statement provides a summary of a company's revenues, expenses, and profits over a specific period. It shows how much money the company earned (revenues) and how much it spent (expenses), leading to the net income or profit. This statement is crucial for understanding a company's financial performance and profitability.
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
Liabilities And Equity (USD)
3.85B
3.80B
3.07B
2.54B
2.17B
1.97B
1.57B
833.95M
712.18M
259.76M
220.38M
174.86M
Equity Attributable To Parent (USD)
2.07B
1.91B
1.32B
992.22M
873.80M
762.66M
649.96M
244.64M
210.36M
118.70M
121.71M
110.70M
Equity Attributable To Noncontrolling Interest (USD)
Tech companies are using AI as a scapegoat to justify massive layoffs driven by structural cost problems. Years of overhiring during the pandemic boom and paying employees in stock rather than cash created unsustainable business models. Companies like Amazon, Block, and HubSpot are now conducting aggressive workforce reductions to improve cash flow and reduce shareholder dilution, with AI automation serving as the convenient narrative to mask poor business planning.
Benzinga•Stjepan Kalinic
AI Insight
Used as a textbook example of a mature company with zero GAAP operating margins due to massive stock-based compensation, struggling to make business math work without dilution. Stock down 30% year-to-date.
Salesforce delivered a 25% earnings beat with strong revenue growth and a $50 billion buyback, yet the stock dropped 4% premarket due to guidance that merely met expectations rather than exceeded them. The article argues this selloff reflects market overpricing of AI disruption risks in enterprise software, citing Nvidia CEO Jensen Huang's assertion that AI agents will use software tools rather than replace them. The author identifies several beaten-down software stocks as potential buying opportunities.
Investing.com•Jaachi Mbachu, Aciarb
AI Insight
Recently reported Q4 results topping expectations with $1B buyback and optimistic 2026 outlook for 18% growth. Down 68% from 2021 highs with analyst target implying nearly 100% upside. Benefits from AI making marketing/sales automation more accessible.
Despite tech stocks declining 2.15% year-to-date after a strong 2025, analysts argue the sector presents a buying opportunity in this late-stage bull market. While the NASDAQ is down over 5% from October highs and individual tech stocks like Meta, Amazon, and Palantir have experienced significant corrections, improving valuations and strong earnings growth suggest oversold conditions may reward investors willing to take on higher risk.
Investing.com•Jordan Chussler
AI Insight
Down 43% year-to-date, representing extreme oversold conditions with potential for recovery as part of broader tech sector rebound
The week saw mixed tech earnings with strong performances from Twilio, Roku, Applied Materials, HubSpot, and AppLovin, while Lyft missed revenue expectations. Major developments included Anthropic's $30 billion funding round and commitment to cover AI data center electricity costs, Amazon's Leo satellite deployment, and regulatory challenges for OpenAI. EV sales declined globally, though WeRide and Uber launched Abu Dhabi's first robotaxi service. Apple won a patent lawsuit, while concerns emerged about AI safety compliance and data center energy demands.
Benzinga•Lekha Gupta
AI Insight
Beat quarterly earnings estimates ($3.09 vs $2.99 expected) and revenue estimates ($846.75M vs $830.54M expected)
Anthropic's launch of Claude Cowork, an AI tool designed to replace multiple software tools, triggered a significant sell-off in SaaS stocks. Software companies like Shopify, Monday.com, and Fastly dropped 15-23%, similar to the market's reaction to DeepSeek last year. However, analysts suggest the impact varies by company type—mission-critical, deeply integrated software providers are better positioned to weather AI disruption than single-function tools. Meanwhile, January job data showed the lowest openings since 2020 and highest layoffs since 2009, though unemployment remains historically average.
The Motley Fool•Motley Fool Staff
AI Insight
Identified as a single-function software company vulnerable to AI replacement, trading well below highs.
The software sector is experiencing one of its worst drawdowns in years, with the iShares Expanded Tech-Software Sector ETF (IGV) down 16% over seven consecutive sessions. Year-to-date, 100 of 110 constituents are in negative territory, with over 20 stocks down more than 30%. The selloff is attributed to AI disruption pressuring software business models, though some industry leaders like Nvidia's CEO argue AI depends on software tools rather than replacing them.
Benzinga•Piero Cingari
AI Insight
Deeply oversold with RSI at 19.7, indicating severe technical weakness
In early 2026, AI stocks have shown divergent performance. Software companies incorporating AI like HubSpot and ServiceNow have faced downward pressure, while companies producing memory products crucial to AI infrastructure have surged. Analysts discuss the reasons behind these contrasting market movements.
The Motley Fool•Matt Frankel, Cfp And Tyler Crowe
AI Insight
Software company incorporating AI has been under pressure in early 2026, indicating investor concerns about its AI-integrated product strategy or market reception.
January 2026 saw extreme stock movements driven by earnings surprises and sector disruptions. Top gainers included SanDisk (up 150%), Cameco (up 37%), and Lockheed Martin (up 30%), while software stocks suffered historic declines with Braze, HubSpot, Rubrik, Guidewire, and GoDaddy all posting worst months on record. Microsoft's weak Azure guidance triggered a broader software sector selloff, with the IGV ETF down 14% for the month.
Benzinga•Piero Cingari
AI Insight
Fell 30% posting worst monthly performance on record as software sector faces AI-related disruption and demand reassessment across the industry.
Ten large-cap stocks experienced significant declines during the week of January 12-16, 2026. Regencell Bioscience led losses with a 42.08% drop, while Trip.com fell 20.19% following a Chinese anti-monopoly investigation. Other major decliners included Atlassian (19.82%), Figma (19.41%), HubSpot (16.56%), and Intuit (14.38%), with analyst downgrades cited for several stocks.
Benzinga•Nabaparna Bhattacharya
AI Insight
Decreased 16.56% this week after Morgan Stanley lowered price target from $640 to $577
2X, a subscription-based go-to-market services company, has acquired The Kiln, a top Clay partner specializing in GTM Engineering Services. The acquisition expands 2X's capabilities from marketing execution to complete go-to-market orchestration, combining The Kiln's expertise with 2X's enterprise-grade delivery infrastructure of nearly 1,300 team members globally. The combined entity now offers integrated strategy and execution across the entire marketing and revenue technology stack for enterprise clients.
Benzinga•Globe Newswire
AI Insight
Included among supported revenue platforms. Neutral mention as a technology partner without direct business impact indicated.